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- Marko Zlatic is a personal-finance YouTube creator with 295,000 subscribers.
- Zlatic told Business Insider that he treats YouTube like a full-time job and earns money through affiliate marketing, sponsorships, ads in his videos, and financial consulting.
- YouTube creators like Zlatic earn money off the platform through YouTube’s Partner Program, which lets creators monetize their channels with video ads.
- On average, Zlatic earns between $1,300 and $1,500 on a video with 100,000 views, he said.
- His videos earn more money per view than the average YouTube creator because of his audience demographic, he said.
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Talking about money on YouTube can make creators a lot of it — more than many other subjects, in fact.
Marko Zlatic, a YouTube creator with 295,000 subscribers, is part of a community of YouTubers who film videos dedicated to teaching their audiences about personal finance.
Zlatic started his YouTube channel WhiteBoard Finance two years ago, and he left his job in mid-2019 to focus on it full time. Today, he posts videos twice a week to YouTube about personal finance, stocks, and real-estate investing.
YouTube creators like Zlatic can earn money through YouTube’s Partner Program, which allows them to monetize their channels with video ads placed by Google. Creators with at least 1,000 subscribers and 4,000 watch hours in the past year are eligible to apply and start monetizing their channels through ads, subscriptions, and channel memberships. These ads make a certain amount of money, depending on factors such as a video’s watch time, length, and viewer demographic.
“A big part of my income is that ad revenue,” Zlatic told Business Insider. “It’s scary not knowing if that’s going to go away. You really have to keep pumping out good quality content.”
He also makes money from affiliate marketing, sponsorships, and financial consulting.
Zlatic earns more money from his Google-placed ads on his videos than the average creator. That’s because the type of content he shares attracts an older audience.
Zlatic has more than 20 videos with over 100,000 views on his YouTube channel. On average, a video with 100,000 views earns him between $1,300 and $1,500, he said.
In comparison, Natalie Barbu, a social-media influencer and YouTube creator with 263,000 subscribers, told Business Insider in a previous interview that a video with about 100,000 views earns her between $500 and $1,000, depending on how many ads she includes in the video.
Zlatic broke down why he earns more per view than other creators and his tips for success.
How he got started on YouTube
Zlatic said he always had a passion for teaching people about how to better manage money. In college, he studied finance, and he later worked at several banks and publicly traded companies. In November 2017, he decided to start a YouTube channel as an after-work passion project.
“It just hit me,” Zlatic said about the idea to launch a YouTube channel. After purchasing a large dry-erase whiteboard he saw on Craigslist, Zlatic decided to name his channel WhiteBoard Finance, and today he uses it as a prop and backdrop for his videos.
Zlatic started to earn money off his YouTube videos in June 2018. He left his job in June 2019 and went all in on YouTube in July.
Why his videos earn more per view
Creators on YouTube earn a certain amount of money for a video from AdSense based on their CPM rate, or cost per 1,000 video views. CPM rates vary between creators, and no creator consistently has the same rate.
Advertisers pay more for an informative business-related video than a vlog-style video. The rate also depends on seasonality, with lower CPM rates at the start of the year and higher ones toward the end.
Zlatic said his audience was made up of people from age 20 up to viewers in their mid-50s, a valuable demographic to advertisers.
“It’s all people that are in a generally healthy income bracket,” he added.
His average CPM rate ranges from $20 to $27 per 1,000 views (the average creator earns about $5 per 1,000 views). He said on average he earns between $13,000 and $20,000 a month just from AdSense.
Zlatic’s channel was eligible to start earning money shortly after it launched because one of his first few videos went viral and gained millions of views.
But he said he didn’t start earning money until six months later, since his channel was under review for monetization.
“I didn’t make a penny for six months, even though my videos were getting thousands of views,” he said. “The ability for me to quit my steady full-time office job was because my wife and I had zero debt.”
The overhead cost of running a one-person YouTube business is small, aside from paying for equipment (like a camera, tripod, microphone, and lights). He said he spends close to nothing on producing his videos.
“If anyone wants to get started, it really does have to be a passion,” he said. “You can’t get into it for the money because it takes a while to get viewers, subscribers, and all that.”
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