- VSCO, a photo-editing app, has seen an increase in popularity this year thanks to the viral VSCO girl trend.
- The app has been around since 2011, and has developed into a platform both for editing photos with artsy, preset filters and for sharing pictures in a place without likes and follower counts.
- Here’s how to use the VSCO app to edit your photos and discover people’s art.
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For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles.
Whether you love her or hate her, there’s not a lot of the internet that hasn’t been touched by the VSCO girl this year. Summer 2019’s “it” girl developed into an iconic look across YouTube and TikTok, resulting in a flurry of teens sporting — and parodying — her look. Don’t be surprised this Halloween to see a number of people breaking out a costume of high ponytails and puka shell necklaces, metal straws and Fjallraven backpacks, Birkenstocks and Polaroid cameras.
The origins of the “VSCO girl” name trace back to a photo-editing app that launched back in 2011. VSCO — with a pronunciation that rhymes with Cisco — is known for its preset filters with cult-like followings used by photographers and Instagrammers alike to produce artsy, aesthetic-focused pictures. It’s also a platform devoid of likes and follower metrics, which social networks like Instagram have been built on.
So if you’re wondering exactly what inspired the VSCO girl trend, you may want to start at the source. Here’s how to use the popular photo-editing app VSCO: