Dunkin’ is getting into the faux meat business.Kate Taylor/Business Insider
- Dunkin’ debuted a Beyond Meat breakfast sandwich made with plant-based “sausage” on Wednesday.
- We taste tested the breakfast sandwich — and quite liked it.
- Dunkin’s Beyond Meat breakfast sandwich tastes just as salty and greasy as the “real” thing, perfectly fitting the faux meat fast-food menu item mold.
- Visit Business Insider’s homepage for more stories.
Dunkin’ is getting into the plant-based “meat” business.
On Wednesday, Dunkin’ announced it is serving Beyond Meat in Manhattan locations and plans to roll out the menu item nationally at an undisclosed point in the future.
Frankly, Dunkin’ isn’t known for its breakfast sandwiches. Even though the brand dropped the “Donuts” from its name earlier this year, the sweet treat is the top connection many customers make to the chain.
However, Dunkin’ is trying to change up its reputation. In addition to rebranding as “Dunkin’,” the chain has added a new espresso line and protein bowls over the past year. With the Beyond Meat breakfast sandwiches, Dunkin’ continues its evolution to meet customers’ demands.
“The myth that this is a coastal phenomenon is wrong,” Dunkin’ CMO Tony Weisman told Business Insider of the explosion of plant-based protein.
Here’s how Dunkin’s Beyond Meat breakfast sandwich actually tastes.